Fred’s collecting different information

So, I went to sign in to Fred Thompson’s new website so see what was going on. And I was struck by this:

They want my cell phone provider. With my phone number and my provider, they can send me free, for them, text messages. And they asked for my IM username. They want to talk to me. The Thompson campaign is the first campaign to ask me for that information. They can send me targeted messages.

That is very cool. And very, very important. This is the first glimpse of how they will use technology differently.