While I think that technology is very important, I generally take the position that the basics of electoral politics aren’t that different today than they used to be. You build volunteer organizations, you communicate with them, and you do direct voter contact, etc.
But today at PDF, I was really struck by something that Joe Respars from Barack Obama’s campaign said. He said that they are currently surveying their volunteers to figure out what practices worked in developing the best relationships between field staff and volunteers.
This is one of the things that having an existing volunteer organization from a 50-state primary. This stuff terrifies me.