Soren in BuzzFeed on campaign organization

BuzzFeed asked some younger operatives and consultants what we see as the future. They published part of my answer:

“We still haven’t learned the lesson of the Obama campaign of 2008: The Internet and technology, by lowering transaction costs and barriers to entry, can empower individuals to be more impactful to the political process in general,” said Soren Dayton, a Republican consultant who specializes in new media. “Obama turned activists to organizers. Republican campaigns still treat activists as ATMs and phone-calling automatons.”

Post-election BBC interview

My post-election BBC interview on why Romney lost. Click through for the video:

Soren Dayton is a Republican strategist and former staffer on John McCain’s presidential campaign.

Speaking to the BBC’s Jon Sopel, he criticised Romney’s decision to swing to the right on immigration as, “profoundly damaging and misguided”.

On the campaign’s failure to win over female voters he said, “There were some dumb things said – frankly stupid and profoundly insensitive – that created a problem”.

Mr Dayton said there were “fundamental bad decisions” which included letting the Obama campaign define who Romney was.