Marc Ambinder has an interesting post about Romney’s performance in Iowa. He argues that voter contact is what is moving the numbers. I have made a similar argument in the past. InMuscatine recently participated in one of the tele-townhalls in which Romney answers questions for about a while. After talking to some people in Iowa recently, I was struck by this part of his post:

Thanks to all who joined the call.

Press 1 to help out at the straw poll. Romney’s son will visit all 99 Iowa counties this Summer. Have a good evening.

My understanding is that they also ask this at the beginning of the call. This is a phenomenal way to build lists, introduce voters to the candidates, etc.

There are discussions about Fred Thompson running a campaign with lots of conference calls. I imagine that it would look like this. You actually wonder why other candidates aren’t doing things like this.


1 Comment » Pressing the flesh versus enhancing contact with technology · June 7, 2007 at 4:21 PM

[…] First, Thompson could do what Mitt Romney is doing, which I have reviewed very positively. It is an axiom of politics that candidate-to-voter contact moves votes like nothing else. Romney is using technology to enhance that. […]

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