Are the ads Romney’s last stand?

Last week, Mitt Romney released ads in a bunch of early states. I argued that Romney was going on the air because he was getting defined in the media. Now HotlineTV weighs in, arguing that Romney made a fundamental mistake with these ads because now, if Romney’s numbers don’t move, Romney will appear totally dead. Watch it:

I think this makes an important point. As I argued earlier, Romney is getting clobbered in the press. I’m talking about the AP, not the NY Times. Romneys only hope is fighting back with TV. But if he can’t do that and continues to get defined — if he cannot shift the discussion to his own terms — he is completely over.