Soren on new GOP leaders

I was quoted in a CNN piece on new GOP leaders and the Young Republicans:

A number of noted politicians, including current House Majority Whip Kevin McCarthy, R-California, and former Tennessee Gov. Don Sundquist, have come from its ranks. Volunteer executive director Soren Dayton estimates 70,000 people belong to YR chapters across the country.

Much of the group’s work is in civic affairs. “It’s not just social networking,” says Dayton, who works as a media and public affairs consultant. “It’s people who serve.”

Soren on urban Republicans

Politico‘s Byron Tau had a piece about urban Republicans. I said:

“There are lessons to be learned from Republican organizations in cities like Philadelphia and New York, where Republicans fight and win city council races,” said Soren Dayton, a Republican strategist and executive director of the Young Republican National Federation. “We cannot afford to write off the most vote-rich parts of the country.”

Soren on Republican campaigns

I made a comment to National Journal’s Elahe Izadi about how Republican campaigns are run …

GOP political strategist Soren Dayton uses a war analogy to illustrate the conundrum: “Part of the reason World War I was so bloody was that they had the basic tools of modern warfare, but they didn’t know how to use them in smart ways. So they just sat in trenches and shot at each other,” he said. “We need technology, but we need to use it more effectively.”

I would add that upgrading the technology isn’t enough. If Republicans use technology to make top-down voter contact more efficient, that is only a linear improvement in campaign effectiveness. In 2008 and again in 2012, Obama made the organizer more efficient, making her exponentially more effective. It is not enough for Republicans to use the same old campaigns with better technology. We need to reinvent the campaign in the context of the technology revolution that is changing organizations across our society.