I made a comment to National Journal’s Elahe Izadi about how Republican campaigns are run …

GOP political strategist Soren Dayton uses a war analogy to illustrate the conundrum: “Part of the reason World War I was so bloody was that they had the basic tools of modern warfare, but they didn’t know how to use them in smart ways. So they just sat in trenches and shot at each other,” he said. “We need technology, but we need to use it more effectively.”

I would add that upgrading the technology isn’t enough. If Republicans use technology to make top-down voter contact more efficient, that is only a linear improvement in campaign effectiveness. In 2008 and again in 2012, Obama made the organizer more efficient, making her exponentially more effective. It is not enough for Republicans to use the same old campaigns with better technology. We need to reinvent the campaign in the context of the technology revolution that is changing organizations across our society.

Categories: GOP FutureMedia Hit

Related Posts

Media Hit

I had forgotten I had done C-SPAN in 2008

But yeah. I had been interviewed on C-SPAN then… I had more hair then

Media Hit

Soren on the shutdown on Al Jazeera English

I did a segment on the government shutdown on Al Jazeera English. Details about the segment here.

GOP Future

Soren on new GOP leaders

I was quoted in a CNN piece on new GOP leaders and the Young Republicans: A number of noted politicians, including current House Majority Whip Kevin McCarthy, R-California, and former Tennessee Gov. Don Sundquist, have Read more…