Soren in BuzzFeed on campaign organization

BuzzFeed asked some younger operatives and consultants what we see as the future. They published part of my answer:

“We still haven’t learned the lesson of the Obama campaign of 2008: The Internet and technology, by lowering transaction costs and barriers to entry, can empower individuals to be more impactful to the political process in general,” said Soren Dayton, a Republican consultant who specializes in new media. “Obama turned activists to organizers. Republican campaigns still treat activists as ATMs and phone-calling automatons.”